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The creatives who consistently grow their businesses and book dream clients aren't posting more than you.

They're not hustling harder. They're not whispering to the algorithm gods, hoping for mercy. And they're definitely not spending their weekends batch-creating Reels that sound exactly like ever...

For a long time, I was doing 15-20 discovery calls to book 2 projects.

Hours of my week disappeared into Zoom calls with people who couldn't afford me, didn't value my process, or weren't actually ready to move forward. I'd finish a call feeling drained, already knowing it wasn't going anywhere, bu...

Luxury isn't about money.

It's about perception—and you have more control over that perception than you think.

There's a study I can't stop thinking about.

Researchers gave people the exact same wine. But they told one group it was cheap, and another group it was expensive. Then they monitored th...