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For a long time, I was doing 15-20 discovery calls to book 2 projects.

Hours of my week disappeared into Zoom calls with people who couldn't afford me, didn't value my process, or weren't actually ready to move forward. I'd finish a call feeling drained, already knowing it wasn't going anywhere, bu...

Luxury isn't about money.

It's about perception—and you have more control over that perception than you think.

There's a study I can't stop thinking about.

Researchers gave people the exact same wine. But they told one group it was cheap, and another group it was expensive. Then they monitored th...